Mmoexp - 5 Reasons Why Electronic Arts Can Be Buying Glu Mobile
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5 Reasons Why Electronic Arts Can Be Buying Glu Mobile.On the heels of a $1.2 billion deal to purchase U.K.-based Codemasters (declared in late 2020), Electronics is setting up one of the leading mobile game developers in the world.Here are five graphs that illustrate why Electronic Arts is investing $2.1 billion to purchase Glu Mobile.
Throughout the previous ten years, EA used acquisitions to build a diversified cell portfolio, which now makes up 13 percent of total bookings. It's heaps of mobile titles, such as old hits . Zombies alongside cellular versions of EA Sports titles like FIFA Mobile.
However, EA's mobile business has struggled to grow in recent years. Mobile reservations, excluding accreditation revenue, dropped 10 percent in financial 2020, that accompanied a 13% decline the year before.The cellular segment has performed well over the previous year with strong effects from Star Wars: Galaxy of Heroes and FIFA Mobile, however as a team, EA's mobile games are underperforming a market that is growing at high double-digit prices.
Meanwhile, the Glu Mobile is steadily growing into a top mobile game producer, driven by strong results from the top 3 franchises -- Design Home, Harness Sports Baseball, along with Covet Fashion. With the accession of Glu Mobile, EA is going to have large and growing mobile company earning $1.32 billion in bookings. That includes over 100 million monthly players on mobile, bringing in EA's global reach across computers, games, and Buy FIFA Coins mobile platforms to 430 million players.